Anyone who has tried to Create and Income Infuser or Online Buisness can attest to the fact that it isn’t without its hardships. What seems easy enough in theory is often much harder to implement in practice, especially when one of the biggest factors working against anyone trying to legitimately have a business within their online niche is the overwhelming number of websites out there that are nothing more than scams.
In fact, people are getting so good at scamming others, that their websites look no different than any other website… on the surface.
So how do you keep your website from scaring off consumers by coming across as a scam?
Avoid pop-ups like the plague
Aside from being tremendously annoying, the very first thing a pop-up says to a consumer is that you’re desperate for their business. This makes you look exceedingly amateurish, something that will act against anyone looking to succeed in the world of making money online.
caution - being scamAnd since the majority of spam websites include some sort of pop-up you will most likely immediately be lumped into that category and be forever fighting that stereotype. You should especially stay away from the pop-ups that ask potential customers if they’re sure they want to leave the webpage or offering them something to stay on the webpage.
Double check everything before going online
To ensure that people don’t question the validity of your website, you have to ensure that it is error-free. This means that you have double (and even triple) checked all of your content for spelling or grammar errors and that everything is properly formatted.
Only use all caps if it is absolutely pertinent to your message, otherwise stay away from them.
Having grammatical errors and employing all caps are two common signs that a website isn’t genuine.
Use verifiable customer reviews
Make sure to get consent from anyone you are using as a review before you post them on your website and make sure that the reviews sound authentic.
Scam websites often employ reviews that sound too good to be true. You want to put up reviews that don’t sound exactly like the writing on your website – otherwise, people could come under the assumption that you wrote the reviews yourself and are trying to trick them into something.
Write reviews naturally – explain both pros and cons of the product.
Don’t utilize “Free Trial Services”
Unfortunately even if you have the best of intentions, you can come across as a very unreliable source if you promise a 30-day free trial that requires customers to give all of their information and a credit card.
A genuine business doesn’t need to trick people into paying for their goods or services by getting credit card information up front – particularly because people tend to forget that their free trial is up and they needed to cancel continuing the service and end up unhappy that they’ve been charged for something.
It’s better to keep your customers satisfied than to get a few extra dollars and a lot of complaints.
Provide full and valid contact information
One sign of a scam is that their contact information is nonexistent other than a random email address or a 1-800 number.
Instead, make sure that there is a real person’s name they can ask for, a phone number that they can reach a person at and an email address that utilizes the domain name and not Gmail or Hotmail – both of those elude to unprofessionalism, whereas an email address at the website’s domain name comes across as much more reliable.
You also want to respond quickly to any questions, comments, or concerns that your potential customers may have – if their email goes into a black hole and they never hear back from you they probably aren’t going to utilize your services or buy your product.
It’s unfortunate that there are so many websites out there that are trying to scam people out of money and thus making it more difficult for the legitimate business owners out there.
To quickly summarize:
Don’t use pop-up windows in your site and also, don’t load wired graphics/sound in the background which annoys the visitor.
Have original content and provide useful information to your visitors – don’t over promote the content (for example, avoid words with all caps).
Never get credit card or other related information from the users before offering a service or product legitimately.
When you are writing reviews, provide relevant information about the product. Add product images, review videos and don’t just force the visitor to buy. Keep it naturally flowing.
Provide your contact information and say your visitor that you are available to support them anytime.
The online world can be a difficult one to break into, but by utilizing some verified tips and tricks you can ensure that your website is professional and reliable and not lumped into the category of websites to avoid.
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